It’s 6:30 AM. The day stretches ahead of you like a dark, inhospitable road that’s somehow still worth driving down—because you’ve been told that coffee is the fuel that makes that journey not just possible, but potentially productive. You shuffle into the kitchen, eyes bloodshot from the night’s failed attempts at sleep, yet somehow, your body—still operating on the 23rd cup of the previous day’s caffeine intake—has come to the unmistakable conclusion that coffee is the only thing standing between you and your imminent collapse.

You open the cupboard. There it is. The bag of coffee beans—those tiny, roasted morsels of hope, a symbol of a brighter tomorrow, if only you can make it through the next four hours of email replies and deadlines. You grind them. Not because you enjoy the process, but because society has led you to believe that grinding your own beans somehow signals that you’re a person of taste. The sound is maddening. A high-pitched whirring that mimics your over-stimulated brain trying to process the fact that you’re already behind on everything. The beans are crushed—metaphorically and literally—and now it’s time to brew.

As the hot water splashes over the ground coffee, you are filled with a false sense of achievement. The smell that wafts through the kitchen is enough to temporarily fool your tired, jaded mind into thinking you are about to experience something magical. But, as with all things in modern life, it’s a cruel joke. For just a fleeting moment, you believe that your productivity is directly linked to the size of your mug. You pour the coffee, half of it spilling over the edge, and your optimism shrinks. It is barely enough to keep your hands warm, let alone propel you into any meaningful work.

You take the first sip. And for about two seconds, the universe makes sense again. The bitterness washes over you like an existential awakening. This is what life is all about: bitter, futile, and endlessly addictive. Coffee doesn’t just wake you up, it numbs you to the reality of just how hopeless everything feels. For a moment, you feel invincible, but that’s only because your brain is convinced it’s been handed the magic potion that’ll make everything manageable. The rush of caffeine floods your system like the first hit of any drug—it’s short, sharp, and deeply unfulfilling. But it doesn’t matter, because it’s a necessary evil, or, more accurately, a necessary illusion.

You scroll through your phone while the caffeine does its work. There’s a new email from your boss. “Hope you’re having a productive morning!” it says, as if you haven’t been awake for less than 30 minutes and already have the distinct sense of impending doom. You take another sip. The email is followed by another, and another. There are meetings to be attended, spreadsheets to be filled in, and, of course, more coffee to be consumed, because no one has yet figured out how to build a productivity system that doesn’t rely on liquid motivation. After all, you wouldn’t dream of facing the first Zoom call of the day without at least two double espressos in you. That would be as ridiculous as trying to power a car without fuel. It’s not so much the caffeine you’re addicted to, but the idea that it might, just might, bring you closer to the day where you stop running around like a headless chicken and start feeling genuinely accomplished.You glance at the clock. It’s 9:00 AM now. That’s an hour gone, wasted in a haze of brown liquid and half-baked ambition. Coffee, like most things in life, has presented itself as the solution to a problem it created. Your to-do list grows ever longer, your energy is already starting to dip, and you find yourself wondering: Is this it? Will there be more coffee? Will there ever be enough? The truth is, you’re just chasing the high, the rush of being productive, which is the cruelest joke of all. Because you know that no matter how much you drink, there will never be a point where you can look at your day and say, Yes, I’ve truly accomplished something today.

As the morning progresses, the coffee becomes an endless cycle. The first cup—an illusion. The second cup—denial. The third cup—desperation. By the time you get to the fourth, you’re no longer drinking to wake up. You’re drinking to stave off the existential dread that has taken root, convinced that you can push the panic button just a little bit longer, if you keep topping up. And so, it continues—another day, another coffee, another set of promises you’ll never keep.And just as the day ends, you’ll be back at it again tomorrow. Because coffee doesn’t let you stop. It simply makes you believe you’ve started. And that’s enough. For now.